OPEL | E(M)POWER ART CAR

It’s 2023, and women are still underrepresented in rally sport. With the Opel Electric Rally Cup, we made racing more female than ever. Together with the artist Elisa Klinkenberg, we created not only an enabler for women in rally sports but also turned one of her artworks into a unique rally car: Probably the fastest artwork ever made.

Thanks to the whole team

MY ROLE: Art Direction & Concept

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Creative Director Art: Arne Stach

Creative Director Copy: Nicolas Linde

Senior Art Director: Hella Fekete

Art Director: Maximilian Schmidt

Copywriter: Janina Panning & Juli Hohenbüchler

Senior Projectmanager: Astrid Brorsen

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OPEL | #GOGRAND

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Hohes C | Dein Glas für den Tag